Kelli Baxter

Kelli Baxter
Kelli Baxter

Founder & Principal
Value Generation Partners

Principal and founder of Value Generation Partners, Kelli Baxter is a business development professional, specializing in leadership development, consultative sales, and process improvement. Her diverse background includes holding various leadership roles – in a nonprofit organization, a public higher education institution, and an entrepreneurial boutique leadership development consulting firm, which afforded her the opportunity to do what she loves – build long-term professional relationships, convene right-fit partners to resolve organizational challenges, and facilitate leadership development workshops. Kelli has a bachelor’s degree from Malone University, the Human Performance Improvement certification from the Association for Talent Development, and a Lean Six Sigma Black Belt from Kent State University. She is a 2014 recipient of the Distinguished Sales and Marketing Award from Sales and Marketing Executives International.

Professional Affiliation (past and present)

  • Certified in Human Performance Improvement; Association for Talent Development
  • Association for Talent Development, Northeast Ohio Chapter member
  • Society for Human Resource Management member
  • Leadership Stark County graduate
  • Stark County Human Resource Association member
  • Who's Who in Executives and Professionals member
  • Certified Consumer Credit Counselor (CCCC)
  • Creditor Relations Committee of the National Foundation for Consumer Credit member
  • Membership Committee of the National Foundation for Consumer Credit member

Community Involvement (past and present)

  • Naples Children and Education Foundation Winter Wine Festival volunteer
  • Gulf Coast Runners Club volunteer
  • Greater Naples YMCA volunteer
  • QBE Shoot-out Golf Tournament volunteer
  • Naples SCORE Chapter volunteer
  • FusionPointe Business Mentor
  • Walsh University DeVille School of Business Advisory Board member
  • American Cancer Society Stark County Advisory Board member
  • JumpStart’s Higher Education Collaboration Council member
  • Jackson-Belden Chamber of Commerce officer and board member
  • Canton Regional Chamber of Commerce’s Sustainability Committee member
We help individuals and organizations harness their unique strengths, values and purpose with bold action to optimize well-being and impact.
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Arbor Day Foundation Logo

One important aspect of our mission and business is publishing writing journals. While we believe whole-heartedly in the transformational power and positive ripple effects of journaling, we are acutely aware of the impact of the publishing process. Our commitment is to not simply offset the natural resources expended in the course of our mission, but to contribute to a healthier planet in a multitude of ways.

We are honored to be an official Corporate Partner with the Arbor Day Foundation, supporting its global mission of planting, nurturing and celebrating trees. We participated in Arbor Day Foundation’s successful initiative to plant 100 million trees in forests and communities worldwide by 2022, sponsoring 5,000 trees initially with a commitment to continue our contributions in the future.

To learn more about this important mission and how you can get involved, visit www.arborday.org

Journal for Change

Journal for Change® (JFC) is a 501(c)(3) that brings the transformational practice of journaling to organizations and communities through education, outreach and philanthropy efforts. Along with journal donations, JFC works directly with non-profit leaders and program directors to offer workshops that support growth, well-being, meaning, and success - all facilitated by certified coaches and subject matter experts.

Journal for Change® began as a philanthropic and pro-bono initiative created by Purpose Journey® Founder Lisa Gruenloh. As a company, Purpose Journey® has donated thousands of journals to youth programs, nonprofit and children’s hospitals, recovery programs, domestic violence shelters, leadership programs, and more. In order to have a more significant impact, Lisa has transitioned the Journal for Change® initiative into a not-for-profit organization.

Journal for Change®(JFC) is seeking individuals and organizations who share our passion for this mission and want to contribute to the exciting foundation. To learn more about becoming a Founding Patron or explore collaboration opportunities, please contact Lisa at lisa@lisagruenloh.com.

Blue Zones Project

Purpose Journey® began collaborating with Blue Zones Project (BZP) when this powerful community well-being initiative was launched in Southwest Florida in 2015. Our Founder, Lisa Gruenloh, serves as a strategic partner on the BZP Leadership Team and is a founding purpose workshop facilitator. In that role, she has guided thousands of community members to connect with their unique gifts and experience deeper meaning and fulfillment in life. Lisa also has served on numerous expert panels to share well-being and resilience tips with Southwest Florida residents, including special outreach events following the devastation of Hurricane Irma in 2017. When the COVID-19 pandemic prevented in-person outreach, Lisa stepped up to fund and produce a 10-part video series, Journaling through the Blue Zones Power 9, to address the growing need to help people become more resilient amidst increased anxiety and the impacts of isolation. With expert content from then-Executive Director Deb Logan, the series has been shared in our local community and also across the more than 70 Blue Zones projects nationally.

We are proud to work among hundreds of incredible community partners – worksites, homeowner’s associations, restaurants, public agencies, non-profits and faith-based organizations - who make such an important and measurable difference in the health and well-being of our community, and helped Southwest Florida become a Blue Zones Certified Community in 2022!

Learn more about Blue Zones Project and access the many valuable resources at southwestflorida.bluezonesproject.com.

David Lawrence Centers

As a DLC Community Partner, Purpose Journey® is honored to work alongside the organization’s dedicated professionals to promote mental health and well-being throughout the Southwest Florida community. Our Founder, Lisa Gruenloh, contributes regular articles to the DLC Mind Your Mind newsletter, offering relatable and practical tools for navigating life’s challenges with resilience and improving mental fitness and emotional intelligence in ways that led to reduced stress, healthier relationships and higher levels of meaning and fulfillment. In addition, we donate writing journals and offer monthly workshop programs alongside DLC counselors in support of the Collier County Adult Drug Court - a nationally-recognized program overseen by the Honorable Janeice Martin, a judge for the Collier County Court in the Twentieth Judicial Circuit of Florida. (Read more about the program here: Local Drug Court Team: One of the Nation's Best | David Lawrence Centers) We also participate in numerous community outreach activities and sponsor fundraising and awareness events, such as the Annual DLC Advocates Sunset Cruise for Mental Health.

To learn more about services and resources available through David Lawrence Centers for Behavioral Health visit: www.davidlawrencecenters.org.